x-book-cover-design
Loader image
Loader image
 

Rise And Rise Until

Blog

5-ways-to-reinvent-your-book-cover-design

5 Ways to Reinvent Your Book Cover Design

Most people write a book, slap a cover on it and then send it off into the world on its own. They ignore it for the most part and don’t worry about whether it’s going to do well or what they could do to help it do better. Instead, they just leave it alone, expecting that everything is going to be fine. But one thing we know is that people do judge books by their covers and when your cover isn’t representing your book the best way possible, you could be missing out on sales as a result. So what do you do? Well you need to reinvent it.

Make it Flashy

That doesn’t mean you literally need to make your cover shine with glitter or a glossy finish (though depending on the type of book you’ve written it may be a good idea). What it means is you need to put something on the cover that’s going to catch people’s attention. When you pick up a book off the shelf you’re probably looking for something on the cover that tells you this is going to be a good book. It needs to catch your eye as you’re flipping through options on a shelf and just any old boring cover is not going to do that. Look over your cover and think about how you can flash it up a little.

For example, a book on the civil war that has a soldier standing on the cover is not that interesting. A cover that shows two soldiers fighting or even sharing a meal is going to attract more attention. You don’t need to go completely off the wall. What you need is to think about what people who are interested in your book will be looking for and go with it. Like the fighting scene on the cover or even a romantic scene that makes them want to know what’s happening.

Make it Unique

You want to stand out from all the other books out there. If your book is about a bleak journey of discovery then you want it to stand out from all the other journey of discovery books. You want something that makes people skim through the options and choose your book over the others and that means being different from what’s already available. You’ll want an image that conveys your plot but in a different way, rather than just the same old tree lined walkway (come on, we’ve all seen it a million times in this genre) you want something that people are going to look at and immediately know your idea, but not think ‘I’ve seen this a million times.’

Make it For the Audience

If you’re looking to get toddlers interested in your book you’re going to put something different on the cover than you will for high school students. If you want a 10-year-old to pick it up you’re going to go with something different then if you target is 25-30 year-olds. You want a design that appeals. Where younger children are going to be drawn to cartoon style animation, animals and bright colors, adults are looking for something a little more … well, grown up. An adult isn’t generally going to pick up a book with dancing elephants and balloon letters to read for themselves. You want to target the audience appropriately and if you’ve already released your book once you have a better idea of who the main audience is.

Use What You Know

That last part was very important. You want to make sure that you use the information you know about your book. If you’ve released it once and you’re looking to release it again take all the information you’ve received and use that. You might have gotten some feedback on your design or maybe you just have statistics and data about what age group is generally reading your book. Use that information to make something new. If your readership is primarily 20 year olds then you want to use that. Look at the information you have and the design you have. Do you want to continue targeting this demographic or is another demographic going to get more out of the book? You can make changes based on what you already know.

Use What You’ve Got

Don’t be afraid to make the new design completely different from the one you just had. You can use something that’s focused more on scenery than a person or something that’s more focused on the tagline than the image at all. Changing things up is going to help you in the long run and you’ll definitely be glad you gave it a try. You’ve probably spent a long time writing this book and that means you have notes, pictures and plenty of information right there to use for your cover. Make something really special out of it and let your readers (and potential readers) know what you know about your characters.

No matter what you’re going to do the big thing is to make sure that you’re trying something new. You don’t want to spend a lot of time and effort simply re-releasing your book without making some big changes that can help you. Even if your book is selling great you want to make sure you change some things because a new design is going to get you a whole lot more people and the old ones are still going to love you.

Most people write a book, slap a cover on it and then send it off into the world on its own. They ignore it for the most part and don’t worry about whether it’s going to do well or what they could do to help it do better. Instead, they just leave it alone, expecting that everything is going to be fine. But one thing we know is that people do judge books by their covers and when your cover isn’t representing your book the best way possible, you could be missing out on sales as a result. So what do you do? Well you need to reinvent it.

1 Comment

  • Ella Brown
    February 28, 2020 at 8:15 am

    🙂

Add Comment

Use the coupon code FIRSTCOV to get 10% off your first book cover design

X